Media & Advertising:
The team researches a range of media, including IPTV, VoD, experiential, in-game, online, interactive TV, press, radio and outdoor. Continental enables emerging media to become more accountable by evaluating its advertising, measuring its reach, segmenting audiences and analysing their behaviour.

To find out more about the Media & Advertising sector, visit our expertise page

TV 3.0 - The Digital and Internet TV Report 2008		2007 Internet and Convergence Report
IPTV usage. VOD usage. PVR penetration and usage. Effects of the ‘credit crunch’ .		The growth of VoIP, internet TV and internet radio

People who have attended an experiential live brand event are 89% more likely to mention that brand spontaneously than those who have not