What would you like to ask the business community?
If you need to know what Britain’s businesses are thinking, about the economy, investment, or even whether they can afford a holiday this year, our Business Omnibus offers cost effective, robust, reliable and timely data.
What can you ask about?
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You can ask these financial decision makers pretty much anything as they tend to have a good understanding of what the business is up to, not just in the financial field, but generally across the business.
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You can place questions as a one-off to inform business decisions, a product launch or to generate PR, or track issues regularly over time to understand how a market is moving and developing, or to monitor awareness during an advertising campaign.
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We regularly place our own questions on topical issues and can advise you on the optimal question design to help deliver your research objectives.
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Further examples of press releases based on Omnibus data can be found here.
How does it work?
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The Business Omnibus runs every month (timetable) interviewing 300 Small Businesses and 200 Medium/Large Businesses each wave by telephone.
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We speak to the financial decision maker – the owner in smaller businesses and the FD / Financial Controller in bigger businesses. Fresh sample is selected each month and results are representative of GB businesses above £50,000 (sample details).
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Costs are per question and start at just £400+VAT for a Yes/No question placed on one wave (rate card).
Business confidence - Tracking on the Omnibus
We have been tracking business confidence levels since the omnibus began in 1993, showing that businesses are typically more confident in their own prospects than that of the wider economy. To see the latest confidence trends, please click here.
If you’d like to know more, please contact one of the team.
What our clients say
